The first essential and difficult step in e-commerce has been taken – the online store has been created, and even the first sales have appeared. Many people at this moment make a severe mistake – they relax a little and decide that the business is already in order. But if bigcommerce developers worked on the portal, the entrepreneur has a vast field of activity and opportunities to grow and develop. But you’ll have to put in a little more effort. We will tell you in what direction to move, as the online store, much like business broker listings, has become a powerful business platform that generates solid income.
Working with the target audience
The growth of popularity, and therefore the development of an online store, depends on what it can offer customers. How can you determine what else your customers want to see among your products? Ask them yourself. It is called studying the interests of the target audience. There are several traditional channels of communication with the target audience:
- surveys on social networks, email newsletters;
- comments and reviews on the website and social media pages;
- asking to leave your opinion and wishes after delivery of the goods.
In fact, there are many more such channels, and the use of one or another form of communication often directly depends on the niche. But the essence is the same: find out what else customers want to see in the store and satisfy this demand.
Give customers a complete understanding of the products
It applies to both permanent and seasonal goods and especially new products. In terms of visual perception, online stores are inferior to traditional ones. You cannot touch the product, twirl it in your hands, or test it here. Therefore, for the development of the portal, visually attracting customers is extremely important.
For each product, you need to take high-quality photos from different sides and angles and write a complete, competent description that will cover all the client’s doubts about the purchase. But video works best. According to some statistics, watching a video presentation of a product increases the likelihood of a purchase by twofold.
There is much work in visual, video, and written content. Still, a high-quality presentation sets it apart from competitors and accelerates the development of the online trading platform.
Increase in check
How to get people to spend more in stores? Offer them something they can’t refuse. In the case of an online store, related products work great. The client buys what he needs, and the portal pulls up one or more products. For example, you can offer shoes and a handbag with a dress, a battery-powered lamp, and a folding chair with a camping tent. Experience shows that the average bill increases significantly thanks to such offers, more goods are sold, and the owner understands what else his customers want.
All these methods for developing and increasing profitability can be tested and implemented gradually, ensuring the gradual development of the online store. But all this will only work if the site is properly created and optimized and all indicators are analyzed on an ongoing basis. Huge, world-famous marketplaces started from small stores, so nothing is impossible.