There’s no turning back now, influencers are the new celebrities, and they receive millions of views every time they post content online. If you haven’t yet given it a go, you are missing out on big things. Here’s your comprehensive guide for implementing solid strategies like you are an influencer marketing agency.
What Is Influencer Marketing?
Influencer marketing is a partnership or a quick online collaboration between businesses and influencers.Whether you’re an eCommerce, local service, Saas or coaching business working with a famous person who has built a legion of followers will help you received attention to your business.
Why Choose Influencer Marketing?
Traditional marketing is slow, less effective, and an old way to promote products and services; not only that, but the attention span of audiences is also decreasing, which means shorter, unique, and attractive content works better than old-school advertising.
That is why companies inquire to agencies who offer influencer marketing services to help them partner with them.
Platforms Ideal for Influencer Collaborations
Here are some of the best and most effective platforms that you may need to indulge in if you are thinking about influencer marketing.
To choose the best platform, know where your audience spends most of their free time.
● TikTok
● Snapchat
● YouTube
● Blogs
Lead 3 Strategies For Successful Influencer Marketing
1. Campaign Goals
What are your goals? This should be your first question when setting up a successful strategy for influencer marketing. If you don’t have goals, you won’t know whether your campaign is working or not. Your goals should be SMART (Specific, Measurable, Attainable, Relevant & Time-bound). Common goals when working with influencers are,
● Reach: Make sure as many people as possible know about your business and what you do.
● Traffic: Get as many people as possible to check out your website; this helps with advertisements that you have to generate passive income.
● Sales: Target people to buy your service and product through influencers.
Start your campaign with these goals and keep expanding as you go.
2. Targeted Audience
All influencers are more or less the same, but they don’t all have the same audience. So, choose your influencer according to your targeted audience. For example, if you are selling makeup or home decor, you wouldn’t want a bookstagramer to be your influencer, would you?
Target the right audience, select the right influencer, and see the magic of influencer marketing work in your favor. Remember, it’s not about reaching the masses but about reaching the right people.
3. Set a Budget
A lot of brands get excited about working with influencers and make small but costly mistakes, like not setting a budget. Influencers don’t come cheap; even the smallest of the lot need some compensation for their efforts. There is a cost to everything, and understand that when you don’t pay the cost, these people (with substantial followers) can wreak havoc on your business. Not all publicity is good publicity.
Know your budget, seek out your desired influencer, and negotiate the deal. Offer your products, services, and an amount, draw up a contract, and let them know what they need to do to promote your business.
Influencer marketing is growing at an alarming pace; this is your chance to engage in influencer marketing and promote your business in the right way.