In an industry driven by technology and shifting player habits, Soft2Bet has become a recognizable name for operators looking for advanced platform solutions. At the center of this growth is Uri Poliavich, an entrepreneur and investor with over 13 years of leadership experience in the online entertainment sector.
Poliavich does not spend much time courting the public eye, but his influence has steadily grown alongside his company.
He launched Soft2Bet with a clear purpose: to combine technical precision with flexible products that help gaming brands operate sustainably.
His career illustrates how careful planning and steady execution can shape an entire segment of the online gaming market.
From Business Development to Building Soft2Bet
Before founding Soft2Bet, Poliavich held international business development roles within the online entertainment sector. He established partnerships with prominent firms and contributed to the delivery of strategic projects across various regions. This experience shaped how he handles both long-term planning and daily operations.
Soft2Bet began as a single-brand project focused on delivering reliable technology solutions for gaming operators. Over time, Poliavich guided its expansion into a multi-brand, multi-market enterprise. Today, Soft2Bet is known for its customizable platform solutions and its ability to adapt to different regulatory landscapes. The company continues to develop new tools that help operators attract and retain players while staying compliant with local laws.
A Closer Look at MEGA
One of the standout examples of Soft2Bet’s product development is the Motivational Engineering Gaming Application, also known as MEGA. This proprietary gamification engine was developed under Poliavich’s direction. The goal was not only to keep users playing but also to enhance their interaction with gaming content.
MEGA adds layers of rewards, missions, and challenges tailored to user behavior. Operators use these tools to create a more engaging environment for players who want more than standard gameplay. A simple infographic could illustrate how MEGA tracks player actions and generates incentives based on real-time data.
Image: Screenshot of Soft2Bet MEGA Mechanics | source: soft2bet_group Instagram
Poliavich views innovation, such as MEGA, as part of the company’s practical value proposition. He often speaks about making technological improvements that have a clear benefit for both operators and end users.
Backing New Ventures with Soft2Bet Invest
In early 2024, Poliavich expanded his commitment to supporting innovation with the launch of Soft2Bet Invest, a dedicated €50 million fund for emerging companies in gaming and casual entertainment.
The fund typically invests between €500,000 and €1 million per project. It looks for ventures developing advanced technologies, especially those that apply AI or create new user experience solutions.
This move signals Poliavich’s interest in keeping Soft2Bet connected to new ideas while contributing to the wider ecosystem. Instead of treating investment as a marketing exercise, he positions Soft2Bet Invest as a practical tool for startups that need capital and industry guidance.
Awards That Mark His Impact
Though Poliavich prefers a low-key public presence, his work has received notable industry recognition. His leadership and strategic initiatives have earned him several awards in recent years:
- Gaming Intelligence Hot 50 (2023)
- Leader of the Year at the SBC Awards (2024)
- Executive of the Year at the Global Gaming Awards EMEA (2024)
- Named among the Top 50 Most Influential Jews (2024)
- Ranked 6th in the Top 100 Most Influential People in iGaming (2024)
Such honors reflect how peers view his influence on shaping how online gaming platforms operate and grow.
What Sets Uri Poliavich Apart
What makes Poliavich’s approach notable is that he rarely makes grand statements about disruption or revolution. Instead, he focuses on practical progress.
He combines technical solutions with a clear sense of how to develop new projects responsibly. He also stays involved in the operational side of the business, a habit that stems from his early work in business development.
His belief is straightforward: good ideas need to create real value and be able to last. This applies to how Soft2Bet manages its multi-brand strategy, how MEGA was designed, and how Soft2Bet Invest chooses its portfolio.
Next Moves for Uri Poliavich and Soft2Bet
As the online entertainment sector continues to adapt to new technologies and shifting regulations, Uri Poliavich’s plans for Soft2Bet remain focused on sustainable growth.
He aims to expand the company’s presence in newly regulated markets and increase the use of AI tools to personalize the player experience.
Poliavich has stated that building reliable partnerships and developing practical solutions will continue to guide Soft2Bet’s next steps. His approach reflects a preference for long-term results over short-term publicity.
For more insight into his business mindset and leadership, read about Uri Poliavich’s projects and investments.
About the Author
JP Norr writes about sustainable growth in tech and gaming, with an eye on how founders balance innovation with day-to-day realities.