Music is entertainment, but not all entertainment is music. No one knows this better than Drake. A once actor turned rapper has come a long way from a teenage acting star to one of the most recognizable faces in the music industry. And he’s not done yet. At the moment, Drizzy is transcending music. Like many of his colleagues, and people from other spheres, Drake has turned his attention to steaming. He just does it better. The Internet has done wonders for exposure through various forms of content from YouTube videos, to podcasts, where anyone with an ounce of talent can become popular.
It’s not like Drake took another opportunity to spread his fame, and lowered someone else’s chances of getting that same exposure. It’s just that he’s drawn to fame, and he used it to become a streamer too where he elevated some of his friends and collaborates to new heights too. Drake has proven to be a good streamer, and someone who is born to entertain. Stake partnerships with Drake are at the centrepiece of his streaming career. What he does better than the rest is attract an audience during his gambling endeavours at one of the top online crypto casinos and sportsbooks, Stake.
If you haven’t been paying attention, it is not rare to catch Drake sharing his time playing games such as roulette, betting on NBA and UFC, slot games such as Wanted Dead or Wild, and it is all powered by the rising name on the streaming world Kick.com. It is impressive how Drake managed to bring together the best from all three worlds. His streams are filled with amazing gambling stories, music, and top notch streaming by all standards. The Hotline Bling singer wins, loses, smiles, shares prizes, creates giveaways, and has a good time doing what he loves.
How it all Started with Drake, Stake & Kick
Drake is a natural Stake ambassador. Before committing through an official contract, he was a VIP member at Stake, without any endorsement deal. He shared his Stake bets, wins and losses long before there was any endorsement deal to talk about. When the higher ups at Stake noticed the positive influence Drake name has on their business they’ve decided to make their partnership an official deal. For Drake, it was not a deal he had to think about. All the work on his part was to continue what he was already dung and be paid for it. Overnight he had crossed a path from a high roller to an brand ambassador without having to change a thing in how he addressed the brand and how his habits needed to look like. Even before Stake approached the Canadian superstar he shared his betting slips, showed the fans how his roulette sessions looked like, and how much he was willing to wager playing slots. It is rare to see one’s gambling endeavours being turned into a business arrangement but internet and streaming made it possible for many of us, and for Drake too.
It all became official back in 2021 when Drake became an official ambassador for Stake in a deal that was reported at $100 million a year. While the sum was never reported by Drake and Stake, all media outlets reporting on this story stated that it was in that region. Even if the sum is only remotely close to the much coveted $100 million, Drake is officially the best paid casino ambassador in the world. The big part of the deal are Drake’s obligations to not only promote Stake on his social media platforms but to also stream his time at the casino. This is not something that was too hard for him to do as he was already much invested in that lifestyle. With just a few short conversations and a signed deal, Stake & Drake were able to connect entertainment, casino life, and glamour into one simple action, streaming.
When Drake streams, millions are watching, and that was the end result people from Stake wanted and Drizzy delivered. Each of his streams has millions of viewers, and that’s not a feat an ordinary streamer can achieve. In addition to Stake, another outlet that has an extraordinary deal with Drake is streaming platform Kick.com. Just like Stake they wanted exclusive rights to Drake streams, as the connection between Kick and Twitch demanded a household name to be their main representative.
How Kick Entered The Picture?
While Stake & Drake had an idea of how they want things handled, Kick was not a part of the picture from the get go. While you’d thought that Twitch would be a part of this kind of a deal, people at Stake had different ideas. When we say people behind Stake we’re talking about Ed Craven and Bijan Tehrani who are also founders of Kick, and who had the brightest of ideas of how to launch their platform and have it compete with Twitch from the get go. It was Drake and it was Stake.
Kick came about in 2022 as a response to many online platforms who were not too fond of gambling streams. So, when a platform that offered something that others haven’t or have cancelled was launched, there were people who were waiting in line for that type of content. Kick’s main goal was to be more relaxed about their content compared to main competitors. Twitch and YouTube that were the main players in the streaming domain, were soon faced with competition which was primarily used as a Stake’s vessel to the streaming world, but has grown substantial in the meantime.
With Drake, the success was not only expected it was almost guaranteed. He, together with a few other established gambling streamers, made Kick a leader in the gambling streaming domain, making it a part of mainstream entertainment with ease. A testament to his success in this field too are the number of views and streaming records he has set on the way.
Key Moments and Standout Streams
Drake’s Kick streams are more than his gambling ventures on Stake. Yes, there are big wins that have gone viral in the meantime, but there was also news about his albums, full album drops during streams, and plenty of special guests making his streams a must watch TV. So far, the Drake/Kick/Stake collaboration was nothing more than pure success that generated plenty of re watchable moments that have entered streaming HOF already. Drizzy has shown what streaming content could be and what works to the younger generations. When you blend pop culture and high stakes gambling the results need to be notable, and with Drake they have been.
In addition to being a crowd pleaser on his own, Drake has also managed to hit on his guests. One of the best collaborations he has ever had was with another notable streamer and internet personality, Adin Ross. The two men almost broke the internet when they just announced Drake’s new album during a simple stream and in between live gambling sessions. This was one of the first moments when the entire world noticed just how much connection there is between music, entertainment, and gambling.
While Drake is the main character in this project, he is still just the face of it. It’s the marketing people from Stake who know ins and outs of their work and the goals they want to achieve. The entire project was elevated to a whole new level when they launched their now famous Drake vs. Stake & Adin streaming event. As a major gambling brand Stake didn’t allow itself to remain only focused on their big players and celebrity ambassadors. Each time when Adin & Drizzy have a stream it is filled with company’s giveaways, bonuses, races, and one of a kind interactive promotions intended for Stake users who also tend to follow what Drake is all about during his streams.
The number of players/viewers who tuned in to Drake’s streams looking to win big alongside him grew with each stream. In July of 2025 the number of total viewers peaked at 41 million. This is not a number that’s easily neglected, especially when you know that Drake’s deal with the company is not a new one but has been around for years now. Betting on Drake was one of the wisest moves Stake has done since their inception back in 2017, knowing that their brand could grow with one of the most famous rappers alive whose popularity grew over the last decade making him one of the biggest entertainers in the world.
It is no secret that Stake & Drake have grown together during the years since their partnership was formed. The numbers do not lie. According to the data we have available, Drake’s first ever stream drew close to 250 thousand viewers. In just two years time that number was doubled. In 2025 each stream managed to receive more than half a million users. Of course, those numbers cannot compare to 41 million that came from Drake’s Instagram, but when you know that the rapper has over 300 thousand followers on Kick, these numbers do start sounding impressive.
The growth is even more impressive when you know that it all started with Drake being only a Stake user at first. Then, all of a sudden a gamble taken by Stake and $100 million a year invested in OVO founder started to turn profit through simple means of entertainment. As we said, the numbers do not lie, and according to data released by Stake they’ve raked in billions in deposits in 2025. While plenty of it came via means of marketing and celebrity streams, we should not neglect all the work done by Stake’s marketing team, and a number of their other brand ambassadors.
Records Set by Drake’s Streaming and Betting
One of the major parts of the deal Stake has with Drake is that he needed to continue being a high roller on the platform. It was a deal he willingly accepted and some big bets and even bigger wins followed. If we’re to believe all the media reports that did the calculus over the span of one month Drake wagered close to $125 million. When it was all said and done, his overall loss was $8 million. In Drake’s world this is a pocket change, but it never feels nice when losing, despite the fact that 6 God appeared to be casual about the accumulated losses.
Netizens often claim that there’s no surprise when Drake loses money as Drake Curse was a long standing meme on the web. It revolved around the fact that teams or individuals that Drake covered to win often ended up on the losing side. It is clear that plenty of viewers tune into his streams to see him lose rather than to be entertained, as sometimes the drama is more entertaining than all the fun involved with Drake’s gambling and streams. While some fans enjoy seeing Drake lose, it is often that he actually wins and leaves the casino with more money than he came in with.
Also, wins and losses are only one column of Drake’s Stake adventure. As we mentioned he has a deal that stands at close to $100 million a year, so you could say that he has more than enough money to wager freely. For the Canadian rapper it was also an important fact that this deal is one of the biggest if not the biggest as far as celebrity sponsorships in the gambling world go. In the end, we can conclude that it is a mutually worth partnership as Drake does what he loves and gets paid for it, while Stake got more exposure than they paid for, and more is coming their way.
With the end of the year looming, we can expect one final stream for the year, a Christmas and New Year giveaway and all of it scripted by Stake & Drake in a holiday festivities fashion. Who says no?