Soft2bet investigation, an established independent supplier of next-generation B2B turnkey solutions, has released its outlook report for 2024. The comprehensive study provides insights into the company’s financial performance, market growth, and new product releases. There were several other highlights too, such as a doubling of EBITDA and group revenues and significant in-roads into regulated markets across Europe and beyond.
Licensing Wins and Regional Milestones
In 2024, Soft2Bet further established its position in the market by securing important licenses and partnering with operators across multiple markets:
- Ontario/Mexico: Build B2C licenses that will sell to consumers.
- Sweden: Added three new B2C licenses, boosting its Scandinavian coverage.
- Acquired B2B licenses in GR and RO, hence giving the service the capacity to deliver services directly to other businesses.
- United States: Launched into the US market and reached significant milestones in New Jersey as part of a broader push to get into North America’s growing iGaming sector.
- Spain: Obtained a general license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), paving the way for its casino software to launch in the Iberian market.
Indeed, Soft2Bet also struck two landmark turnkey deals in Mexico and Nigeria and sealed its first MEGA cash deal with a prominent European operator.
Highlights of Financial and Market Performance
A 2024 report provides telling insight into Soft2Bet’s operational strength. Its EPS represented 183% of its 2019 EBITDA, a statistic that reflects the extent to which the company has had an ineffectively aggressive rollout into regulated markets and continued improvement in B2B offerings.
With key licenses already secured in a number of core territories, such as Ontario, Mexico, Sweden, Greece, and Romania, Soft2Bet has firmly established itself as a competitive force within the iGaming landscape. Both its unwavering commitment to regulatory compliance and relentless innovation led to it being recognized as one of the most trusted industry solution providers.
MEGA: Orchestrating the Future of Innovation
Soft2Bet’s strategy is all about innovation. Early in 2023, it made headlines when the company unveiled its proprietary Motivational Engineering Gaming Application (MEGA) as a standalone platform. Leveraging the latest AI, the solution allows operators to integrate gamification and novel retention techniques into their existing structures. MEGA has performed great, with over 350 deployments:
- An 825% increase in net gaming revenue (NGR) — indicates high player engagement.
- ARPU +45% yoy, which indicates increased monetization per player.
- 50% increase in total deposit volumes — Evidence of greater player confidence and spending.
Placing the spotlight on performance further reinforces Soft2Bet’s position at the forefront in leveraging technology to deliver best-in-class user experience while generating exceptional financials.
Awards and Corporate Social Responsibility
During 2024, Soft2Bet’s commitment to excellence has been widely recognized. In fact, the organization has an impressive 38 nominations for the awards system–a 322% increase in nominations from previous years; and 10 industry awards system–a 233% increase in awards from previous years–largely through the new products released to the market. Following a stellar performance at the World-Class SBC Awards 2024 in Lisbon, Soft2Bet further solidified its position as a key player in the dynamic and ever-evolving iGaming space by picking up several awards.
In addition to its business achievements, Sof2Bet has demonstrated a real focus on corporate social responsibility. In 2024, over nine community initiatives were implemented, ranging from breast cancer awareness campaigns to community cleanups and village revitalization projects. Soft2Bet also donated more than €1 million to a total of seven NGOs, and largely thanks to the company’s focus on long-term social change, about 34 organizations profited under its auspices.
Soft2Bet Invest — Building Towards Tomorrow
Soft2Bet launched Soft2Bet Invest – a €50 million iGaming Innovation Fund to drive more development in iGaming and casual gaming – in June 2024.
The fund also invests in moonshot technologies such as viral apps that slaughter stupid cashouts, AI, traffic differentiation, knowledge-based UX-behavioral analytics, and high-margin and high-volume scalable gaming CRM solutions. The prestigious accolades received by Soft2Bet Invest at SiGMA East Europe speak of how its positive impact can be measured, particularly after receiving the award for “Outstanding Contribution to the Gaming Industry 2024” for its investment into innovation, mentorship and ventures into the industry.
About Soft2Bet
Soft2Bet is an enterprise-level iGaming systems provider in Europe, offering the newest generation of casino and sportsbook solutions. Domineering the content space, with 13+ world creations on their belt, alongside innovation on gamification, comment, and full-stack B2B.
The entire Soft2Bet Investigation Report goes into detail and provides a full examination of these efforts.